Conceptual-art-like Hoarding

This is the most (and probably the only, as far as I can remember) interesting hoarding I've seen in Hong Kong.
A lot like a piece of conceptual art.
Drawing attentions from passers-by.
It's a new shop under renovation, near where I work.
Pak Sha Road, Causeway Bay, if you want to pay a visit.
I wonder what kind of shop it is.
I will be really surprised if it sells fans.