I don't know what to say. I sing.

BMW Unstoppable

The music, the voice-over, the ride. Orchestrated to the right frequency that gets my blood rushing and lifts me from the ground for a few second. That's the power of advertising, in a good way.

I love doing ad when you're not just talking about the product, but something more universal, some human spirits that connect us. But how many clients today see that, and think it helps selling their brand?

BTW, I really love Scottish accent.