The Omnipresence of Pun

Strolling around Central, found these 2 pieces of sign. If you know Cantonese, you'll see how the puns work.

"FORM PRINT" => "CONVENIENT" (in Cantonese)

"WRONG design" => "KING" of design

We call it "食字" (literally means "eating word") in Hong Kong. Arguably, THE most overused ad copy trick in the past decade and there seems no stopping.