howies

I fell in love instantly with this brand.

I haven't owned any of their product yet, but I've downloaded all their wallpapers.

They give life back to copywriting. You inevitably felt happier, fresher and more positive towards your environment after sipping through some of their writings. It's optimism full of wits. You know how hard it is to do creative for the good cause. Either they are using shock tactics or just self-indulgently boring.

When today, most ads are very visual-driven, this is a breath of fresh air. Too many brands are hollow and stand for nothing anyway, they (at least it seems to me by brief observation) hold onto some values and beliefs above just making profits.